about us
revel in being
uniquely you
who we are
at thread, we believe that makeup is the greatest tool for self-expression. it's a connecting thread that weaves itself through all of humanity, no matter our ethnicity, pronouns, orientation or how much money is in the bank. we also believe that while makeup isn't necessary -even though social media tries to make us feel otherwise - we're perfect just the way we are. periodt.
who we are
at thread, we believe that makeup is the greatest tool for self-expression. it's a connecting thread that weaves itself through all of humanity, no matter our ethnicity, pronouns, orientation or how much money is in the bank. we also believe that while makeup isn't necessary -even though social media tries to make us feel otherwise - we're perfect just the way we are. periodt.

100% vegan + cruelty-free

at thread, we like our animals snuggled up next to us and not as subjects in a lab. therefore all of our products are and always will be 100% vegan & cruelty-free. plus we pride ourselves on being founded with positive vibes and overflowing self-love right in detroit,michigan.

cruelty free
VEGAN
female-founded
black-owned
detroit-based
what we stand for

we at thread are proud af to be the first beauty brand designed with the gen-z, bipoc community as the headline- never the afterthought- while also being hella inclusive and welcoming to our allies too!

At thread we say what we mean and do what makes us feel good, all while freely expressing our creativity - especially through makeup.

a beauty brand
for humans
of color
Founded by
we pride ourselves on being founded with positive vibes and overflowing self-love right in detroit, michigan.