a brand for the girls, guys, theys, thems + everyone in between!!

thread was created for humans who are expressive and unapologetic in their being. we believe makeup is the greatest tool for self-expression, it’s a connecting thread that weaves itself through all of humanity, no matter our ethnicity, pronouns or orientation. periodt.

new arrivals

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find thread in your local Target store
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explore face

face it

bring on customizable, gag-worthy coverage in a 3-in-1 weightless, cream complexion stick! delivers long-wearing,​ buildable coverage to be used as foundation, concealer and/or contour!
shop 'face it'

cover it

delivers all the multi-use & multi-benefit characteristics you’ve come to love about the ‘face it’ complexion stick now expanded into a buildable & blendable liquid formula.
shop 'cover it'

Finish It

Lightweight, silky, and never cakey!! this powder keeps shine in check with skin-loving ingredients like sodium hyaluronate + rosehip seed oil
shop 'finish it'

prime + set It

hydrate, prep, + set, this setting spray locks in your look with a soft matte finish. infused with aloe gel + lavender water for a refreshing, fine mist.
shop 'prime + set It'

eye

wing it

sharp, bold, effortless, our liquid liner delivers intense pigment with a precision brush tip perfect for thin lines or bold wings.
shop 'wing it'

define it

The 3-in-one, puzzle piece design of ‘define it’ makes it an immediate makeup bag must-have for all beauty lovers alike!
shop 'define it'

stroke it

Equipped with our silicone mega brush, this ultra-black formula wraps each lash from root to tip for intense volume—no clumps, no flakes.
shop 'stroke it'

lip

gloss it

will have your lip gloss poppin’- periodt! each swipe delivers high-shine, light-reflecting shimmer or a tint of color for a kiss-worthy, non-sticky pucker every single time!!
shop 'gloss it'

ph lip oil

lightweight, glossy, + totally unique to you!! our lip oil reacts to your skin’s pH for a custom tint.
shop 'ph lip oil'

juice it

This semi-sheer, glossy balm glides on smooth. no shimmer, just a luscious pop of color.
shop 'juice it'

100% cruelty-free

we like our animals snuggled up next to us and not as subjects in a lab, all of our products are and always will be 100% cruelty-free. we pride ourselves on being founded with positive vibes and overflowing self-love right in detroit, michigan.

cruelty free
female-founded
black-owned
detroit-based