a beauty brand for humans of color

thread was created for humans of color who are expressive and unapologetic in their being. we believe makeup is the greatest tool for self-expression, it’s a connecting thread that weaves itself through all of humanity, no matter our ethnicity, pronouns or orientation. periodt.

gloss it

gloss it will have your lip gloss poppin’- periodt! gloss it delivers a high-shine, light-reflecting, glossy pout with an added tint of color every single time!!
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face it

bring on customizable, gag-worthy coverage in a 3-in-1 weightless, cream complexion stick! delivers long-wearing,​ buildable coverage to be used as foundation, concealer and/or contour!
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blend It

if doing the most, was a​ beauty product- this would be it! a seamless, buildable multi-use cream stick applies a wash of color to eye, cheek and face.
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color it

delivering pigments that pop in a 2-in-1 lip liner + lipstick duo! Available in 14 smooth, creamy shades with one stroke payoff. ​
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100% vegan + cruelty-free

we like our animals snuggled up next to us and not as subjects in a lab, all of our products are and always will be 100% vegan & cruelty-free. we pride ourselves on being founded with positive vibes and overflowing self-love right in detroit, michigan.

cruelty free
VEGAN
female-founded
black-owned
detroit-based