a brand for the girls, guys, theys, thems + everyone in between!!

thread was created for humans who are expressive and unapologetic in their being. we believe makeup is the greatest tool for self-expression, it’s a connecting thread that weaves itself through all of humanity, no matter our ethnicity, pronouns or orientation. periodt.

new arrivals

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explore face

cover it

delivers all the multi-use & multi-benefit characteristics you’ve come to love about the ‘face it’ complexion stick now expanded into a buildable & blendable liquid formula.
shop 'cover it'

face it

bring on customizable, gag-worthy coverage in a 3-in-1 weightless, cream complexion stick! delivers long-wearing,​ buildable coverage to be used as foundation, concealer and/or contour!
shop 'face it'

blend it

if doing the most, was a​ beauty product- this would be it! a seamless, buildable multi-use cream stick applies a wash of color to eye, cheek and face.
shop 'blend it'

eye + lip

define it

The 3-in-one, puzzle piece design of ‘define it’ makes it an immediate makeup bag must-have for all beauty lovers alike!
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paint it

bring on this full pigment, one-stroke payoff liquid eye color that can be used to deliver bold, eye-catching pigment wherever & however!
shop 'paint it'

gloss it

will have your lip gloss poppin’- periodt! each swipe delivers high-shine, light-reflecting shimmer or a tint of color for a kiss-worthy, non-sticky pucker every single time!!
shop 'gloss it'

color it

delivering pigments that pop in a 2-in-1 lip liner + lipstick duo! Available in 14 smooth, creamy shades with one stroke payoff. ​
shop 'color it'

100% cruelty-free

we like our animals snuggled up next to us and not as subjects in a lab, all of our products are and always will be 100% cruelty-free. we pride ourselves on being founded with positive vibes and overflowing self-love right in detroit, michigan.

cruelty free
female-founded
black-owned
detroit-based